E-Space Creative Marketing Workshop – event in Pisa

Organized by Fondazione Sistema Toscana, this Europeana Space Creative Marketing workshop was focused on exploring different ways of communicating cultural contents with the use of new media and will show how a greater audience can be reached by combining the power of social media and storytelling.

It has been an interactive event, preceded by presentations of interesting speakers. Antonella Fresa, the Technical Coordinator, presented the Europeana Space project and framework (download PDF, 1 Mb, video above). Then Costanza Giovannini of FST presented examples of places marketing and territory communication via the projects Play Your Tuscany and Unraveling Jordan (download PDF, 6 Mb and please see the video HERE). Later, Marianna Marcucci and Barbara Marcotulli of Invasioni Digitali presented the co-creation session (download PDF, 2.8 Mb and please see the video HERE).

After the presentations, participants were divided in groups. Each group was assigned a tutor and a specific theme to develop. The groups then got out the conference room and went around in Pisa centre, to collect materials (pictures, video, ..) with their smartphones around the city. The collected contents was then elaborated by each group and presented to the others. The event closed with a conclusion speech on audience engagement by Jasper Visser (dowload PDF, 11 Mb and please see the video HERE).

The workshop was realized in cooperation with Invasioni Digitali, and took place in the framework of the Internet Festival in Pisa. Digital Meets Culture was the official media partner of the workshop.

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Agenda

09:00 – Europeana Space – creative re-use perspectives for cultural heritage – Antonella Fresa, Promoter srl: download PDF, 1 Mb, video above

09:30 – Communicating a territory through new media:  Play Your Tuscany and Unraveling Jordan – Costanza Giovannini, Fondazione Sistema Toscana: download PDF, 6 Mb and video HERE

10:00 – Co-creation, co-design and storytelling in the digital world – Marianna Marcucci, Fabrizio Todisco, Invasioni Digitali: download PDF, 2.8 Mb and video HERE).

10:30 – Hands-on session – Elaborating creative strategies for audience development

14:00 – Co-creation session

15:30 – Presentation of the projects developed in the hands-on session and discussion

16:30 – Online marketing and audience development for cultural sector – Jasper Visser, Inspired by Coffee: dowload PDF, 11 Mb and video HERE)

17:00  – End of event

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Civic Epistemologies in Granada

WP_20151001_16_11_17_ProGranada recently hosted DH15, a huge event in the field of cultural heritage and digital technology, and Civic Epistemologies could not miss the occasion to be present and to network with other projects.

In the framework of a panel workshop entitled From Digitisation to Preservation, Creative Re-use of Cultural Content and Citizen Participation, the project was presented by Sy Holsinger from EGI.eu who introduced Civic Epistemologies particularly focusing on the societal aspects and tackling the question of how the civic society can participate and engage with the digital transformation of cultural heritage, not just for fun and entertainment, but also to participate in the research activities.

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 Learn about the results of the workshop here


Symposium: Preservation and Access to Born-digital Art and Culture

In the continuation of their collaborative program on Cultural Heritage in the Digital Age which started beginning of 2015, iMAL and Packed organise the first international symposium in Brussels on the issues of preservation of born-digital art and culture and their public access.

 

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In the last decade, digital technologies have invaded on a global scale all realms of our daily life, both private and professional.
 A large part of today’s cultural and artistic creations are produced with digital technologies, using them as their native medium of expression as well as their medium of distribution on which the users’ experience strongly relies. 
Born-digital culture is expanding as fast as the progress and availability of digital technologies and infrastructures, and most probably will soon represent the vast majority of all contemporary cultural production. At the same time its fragility is increasing proportionally to the accelerated pace of technological innovations and its obsolescence, with new issues – or highly amplified old issues – appearing that are specific to its digital nature such as acquisition policies, software and hardware obsolescence, preservation workflows, rights management, re-interpretation,…

Facing this rising and overwhelming wave of digital artefacts that they need to archive, preserve and give access to, facing this Digital Dark Age, artistic and cultural institutions are slowly reacting and becoming aware of the new problems to solve. They require new tools and new strategies that can only be the result of substantial R&D effort in preservation methodologies and technologies as well as a profound analysis of the roles of memory institutions and of the way the challenges posed by the long-term availability of born-digital content are addressed.

This symposium proposes to share with professionals from the broad cultural and artistic sector the views, practice, vision and experience of some of the most advanced professionals working in the fields of conservation and access to digital culture. During these two days, state-of-the-art methodologies and technologies will be presented and discussed. 

The symposium offers a unique panel of thinkers and doers, archivists, curators, media theorists & artists, conservators and researchers from Europe and the US working in universities, research labs, art organisations and heritage institutions.

With: Erkki Huhtamo (FI), Baruch Gottlieb & Philipp Tögel (DE, Vilem Flusser Archive), Emmanuel Guez (FR, pamal.org), Gaby Wijers (NL, Lima), Valérie Perrin (FR, Espace Gantner), Jon Ippolito (US, re-collection), Ben Fino-Radin (US, MoMA), John Langdon & Anna Henry (UK, Tate Modern), Céline Thomas & Chu Yin Chen (FR, BnFUniv.Paris 8), Geoffrey Brown (US, indiana.edu), Clarisse Bardiot (FR/BE,rekall.fr), Olia Lialina (DE), Dragan Espenschied (US/DE, Rhizome.org), Klaus Rechert (DE, Univ.Freiburg – bwFLA), Jason Scott (US, Internet Arcade – archive.org).

 

Please visit the links below for:


Further standardisation of Matroska and FFv1

Here are a few updates about the efforts that PREFORMA is conduction towards the standardisation of Matroska and FFv1 thanks to MediaArea, one of the PREFORMA suppliers that is working in the prototyping phase.

 

logo_IETF_Prague_DATETessa Fallon and Jerome Martinez, members of MediaArea’s team, facilitated much of the interaction between the project and the IETF, which was determined as the most appropriate standards body to collaborate with. This interaction led to Tessa chairing 35 minutes of conference time at IETF 93 in Prague on the subject of whether the IETF should proceed with efforts to further standardize Matroska and FFV1. Attendance at IETF allowed MediaArea and PREFORMA to establish relationships with IETF members/directors who could assist in coordination of standardization efforts within IETF guidelines and procedures. Representatives from both formats participate in the meeting and subsequent online discussion were carried out with the IETF DISPATCH working group.

 

Representatives of cultural heritage organizations that use Matroska and FFV1, such as the Austrian Mediathek and the UK National Archives also participated in discussions on these formats directly with IETF representatives. Tessa Fallon has worked with Matroska, FFV1, and Flac (at the request of IETF) communities to draft and propose a working group charter which is currently under consideration by the IETF’s IESG. Prior to the approval and establishment of the working group, much of the work is focused on building relationships and offline coordination and planning.

 

220px-VLC_Icon.svgDave Rice gave a presentation in Bern, Switzerland discussing the PREFORMA project and discussed it at VideoLAN Dev Days , an “unconference” held in Paris, France. The discussion at VDD included many Matroska users such as representatives from YouTube, Obencoder, and other open media groups on the standardization effort and there was a productive conservation on merging the standardization efforts from Google/YouTube on webM (a Matroska derivative) with the PREFORMA-facilitated IETF work on the Matroska specification. This has led to itemized listserv discussions of proposals to advance the container towards making it more selfdescriptive and futureready, see: http://lists.matroska.org/pipermail/matroskadevel/2015September/thread.html.


Updates about the National Working Group in Sweden

LearnMoreSigns_IMG_11072013Here is an update of the next appointment where you can learn more about PREFORMA in Sweden:

 

20 October 2015:  Börje Justrell and Magnus Geber (Riksarkivet) will give a presentation at a conference arranged by FAI, the largest archival association in Sweden: http://fai.nu/wp-content/uploads/FAI_konferensprogram_www_2015_final.pdf. This will be a general presentation of the project and of how external stakeholders can participate in testing the PREFORMA prototypes.

 

3 November 2015: Benjamin Yousefi and Magnus Geber (Riksarkivet) will give a presentation at a conference on PDF/A: http://dokumentinfo.se/konferenser/pdfa/. The focus will be on the role of PDF/A at the National Archives of Sweden and in PREFORMA.

 

4 November 2015: Magnus Geber (Riksarkivet) will give a presentation at a meeting of the network of “Forum iFörvaltning”(information administration): http://www.sis.se/tema/iforvaltning/Forum-iforvaltning-verksamhet/. The network is administered by the Swedish Standardisation body. The presentation will focus on use of standardised file formats for preservation and on how PREFORMA aims to interact with the official standardisation organisations, providing them with useful feedback.


7th Conference on Cultural and Media Economics

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On Thursday 24th and Friday 25th September 2015, at the François-Mitterrand site of the Bibliothèque Nationale de France, the 7th Conference on Cultural and Media Economics was held, organised by the French Ministry of Culture and Communication’s Department of Studies, Forward-Looking Analysis and Statistics (Département des études, de la prospective et des statistiques – DEPS), the KEDGE Business School’s “Creative Industries, Culture and Sport” research cluster and Sciences Po’s Laboratory for Interdisciplinary Evaluation of Public Policies (LIEPP).

 

Karol Borowiecki, Associate Professor at the Department of Business and Economics at University of Southern Denmark, intervened with a presentation of the RICHES project (whose research objectives, among others, are providing an economic analysis of the impact of taxation and public-private support on the production, distribution and consumption of cultural heritage and an improved understanding of the geography of cultural activities and ways in which fiscal policy can become more efficient in the age of digitisation) and a speech under the title “Europe’s cultural consumption in the digital age: does fiscal policy matter?”.

 

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This year, the conference theme was “Arts, culture and media: how to evaluate public policies?”.
At various regional levels, public authorities intervene in the economic activities of the media, cultural and artistic sectors, whether it be in the form of public expenditure, in the form of fiscal measures, in the form of regulatory provisions or industrial policies, in the form of measures designed to support the job market, in the form of measures regarding the international exchange of goods and services. The evaluation of public policy governing the arts, culture and media is vital in improving our understanding of public action, determining their usefulness and enabling changes to be made to their management.

The 7th Conference on Cultural and Media Economics provided researchers with the opportunity to present and discuss the latest results of the evaluation of the impact of subsidised festivals, the HADOPI Law, educational policy, support for the press and fiscal policy. Discussions focused also on the range of different evaluation methods currently in use, retrospective analysis of public policy and an examination of local experiences.

 

Download the conference brochure

 

ONLINE RESOURCES:


IPR: good or bad for Creativity in the Digital World?
Jan van Eyck. Hubert van Eyck. Lam Gods Open: Our Lady Mary, detail: Dress Collection Glass slides KU Leuven Saint Baafs Cathedral, Ghent Public Domain Marked

Jan van Eyck. Hubert van Eyck. Lam Gods Open: Our Lady Mary, detail: Dress Collection Glass slides KU Leuven Saint Baafs Cathedral, Ghent Public Domain Marked

In a recently published post on the Cultural Studies Leuven blog, Prof. Fred Truyen (Katholieke Universiteit Leuven), coordinator of the E-Space project’s photography pilot, offers some reflections on his experience with Intellectual Property Rights (IPR) in the successfully concluded EuropeanaPhotography project, devoted to contributing about 450.000 high quality images of early photography to Europeana. «We spent golden moments just sifting through brilliant collections of early photographs – Truyen writes. «IPR imposed itself as an unwanted burden; a horribly complex but unavoidable issue when you’re dealing with photography […] And an interesting one, I must confess».

In uploading the images, the first glitch appeared with the Europeana “Rights Labelling Campaign”, which for each object uploaded to the digital library tries to identify the copyright status.
Consider that for individual use they are not relevant, but copyrights tend to block any re-use other than personal re-use. This means that «even a teacher who would want to make a website for the students cannot simply copy these images, without checking the copyright».
Furthermore «Private photo agencies, whose business model is completely IPR oriented, feared their older work, when labelled Public Domain, would be reused without them receiving any revenue. Similarly, public archives, who feared misuse of heritage photos (e.g. as backgrounds in video games or commercials), were not at ease».

Certainly, Truyen observes, IPR is essential in order for those who create valuable works to be able to earn and sustain their work, but it’s also certain that with the massive sharing of data in the digital and smartphone age «IPR doesn’t seem very much up to the task».
More generally, Truyen goes on, «copyrights should be embedded in a broader discussion, involving moral and cultural rights. One of those rights is the right to culture! A very convincing proposal has been worked out in the RICHES project policy brief, a must read for anyone interested in Cultural Policy and Creative Industries. Real access to culture means also appropriation by stakeholder communities and the possibility for co-creation».

 

Read Fred Truyen’s full article


Co-creation interview series: Q&A with Janine Prins

What are the innovative ways museums can present their collections to the public, in order to benefit all interested audiences and communities?
RICHES partner Waag Society experiments co-creation practices to start a dialogue with the public and come together to create great, new ideas!
Its staff started moreover an interview series where several museums and team members of the RICHES project are asked about their vision on co-creation within the heritage sector.

This time, Waag did a Q&A with Janine Prins, RICHES member and anthropologist-filmmaker.

 

Janine Prins_WAAG interviews

 

Who are you and what do you do within the RICHES project?
I am an independent anthropologist-filmmaker, currently affiliated with Leiden University and researcher-in-residence at Waag Society for the RICHES project.

 

What does the term “co-creation” mean to you, personally?
An opportunity to discover new approaches by letting go of control and inviting others. For instance: instead of me deciding to make a film and directing it, I let others decide the means and content of communication and expression. The result is a collaborative effort, rather than authorial or institutional. I am curious what such interactive processes might bring in terms of innovative narratives and new communication technologies.

 

Why is heritage important for our society?
It depends very much on how you define “heritage”… I see it as something fluid, constantly being reinterpreted, remixed, reused both institutionally as on a personal basis. Like one of our research assistants from Moroccan descent, Ilias Zian, always says: «I need to know my past in order to design my future». And then, that contemporary remixing may become heritage in the future.

I believe that in increasingly culturally diverse societies the concept of “heritage” itself needs some reevaluation. Think for instance about the heated debates in the Netherlands around Black Pete.

 

How could the implementation of new technology affect the heritage sector?
In theory it could all become more accessible, playful and interactive. But technology in itself is not the game changer; people and socioeconomic structures are. And these rarely adapt with the same speed as technological changes. The heritage sector is in itself slow – a unique strength – so that is a nice challenge, to combine two different speeds or temporalities as it were.

 

What have you learned so far from the RICHES project?
To collaborate with professionals outside my own disciplines and most of all: how situational any approach needs to be, how little we can generalise findings.

 

Do you have any co-creation tips that you would like to share with others?
In my view co-creation methods are rooted in an ongoing tradition since the 1940s, applied mostly abroad in so-called “development” and “aid” work where the “haves” wanted to “empower” perceived “have nots”. This I find problematic. In our own society, including the heritage sector, it often takes the guise of consultation, rather than real equal creation.

So I would first make absolutely clear to all those involved to what extent you intend to actually co-create. How do you intend to define “co-creation”.

And then, to really benefit from this method, recruiting seems key: carefully organise real diversity of perspectives. Allow enough time and preferably a variety of networks and recruiters.

A third “tip” would be: do not seek compromises too quickly. Allow “wild cards” and unruly multiple approaches; agree to disagree.

An open attitude is essential as well for entering such a process whereby you need to learn to view the world from other perspectives, before starting to generate something new together.

 

 

Keep updated about the outcomes of the co-creation process on the dedicated section of the RICHES website!


Improving Technical Options for Audiovisual Collections through the PREFORMA Project

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The digital preservation community is a connected and collaborative one. I first heard about the Europe-based PREFORMA project last summer at a Federal Agencies Digitization Guidelines Initiative meeting when we were discussing the Digital File Formats for Videotape Reformatting comparison matrix. My interest was piqued because I heard about their incorporation of FFV1 and Matroska, both included in our matrix but not yet well adopted within the federal community. I was drawn first to PREFORMA’s format standardization efforts – Disclosure and Adoption are two of the sustainability factors we use to evaluate digital formats on the Sustainability of Digital Formats website – but the wider goals of the project are equally interesting.

 

In this interview, I was excited to learn more about the PREFORMA project from MediaConch’s Project Manager Dave Rice and Archivist Ashley Blewer.

 

Read the full interview at http://blogs.loc.gov/digitalpreservation/2015/09/improving-technical-options-for-audiovisual-collections-through-the-preforma-project/!

 

Source: The Signal


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