Digital meets Culture

Based on the evidence from the research carried out in the work package 3 'Measuring and Imagining'

The public deliverables of WP3 are available for download

The figure represents a map of the network of the cases compared along the research carried out in the “Measuring and Imagining” work package 3 of UNCHARTED. Each bullet/node represents a case, and lines connect cases if these are object of across-topic comparison. This graph aims to illustrate how complex is the scenarios of cases that have been explored in the studies.

UNCHARTED released the first results of the case studies carried out in the frame of the activities of work package 3.

Following the Report on WP3 case studies, delivered in December 2021, a wide range of case studies were implemented during 2022. We are glad to announce that four important deliverables have been published recently to report on the results of the research, to be shared with the research community:

All these deliverables are available for consultation and download on the UNCHARTED website in the section dedicated to WP3

The concluding documents, namely the Report on the conflicting dynamic of valuation in the cultural sphere and the complementary Synthetic summary of the debates at the UNCHARTED Central Event will be released in the coming months.

Stay tuned!

Vienna (Austria), 01 December 2022

SPOT H2020 project Final Conference

The final event of project SPOT (www.spotprojecth2020.eu) is organized in Vienna inviting all professionals and scholars of Cultural Tourism in Europe. This project was implemented in 2020-2022 in 13 EU countries (Austria, Czech Republic, Estonia, Germany, Greece, Hungary, Italia, the Netherlands, Poland, Romania, Slovakia, Slovenia, Spain), as well as in the UK (Scotland) and Israel, and funded through the Horizon 2020 program of the European Commission.

View programme (PDF, 2 Mb)

If you are committed to the organisation and promotion of Cultural Tourism, studies of cultural landscapes and heritage, political and social implications and related business issues, such as local and regional development – you should not miss the public presentation of the outcomes and the discussion of practical recommendations of the SPOT project!

The event takes place on Thursday 01 December 2022 at the premises of the Conference Centre of the EUROPAHAUS (Linzer Straße 429, Vienna 1140) starting at 9:00 am – see the program details HERE, alongside with summaries of major project outcomes (Policy Briefs, Analytical reports, 15 Case Studies poster presentations, etc.)

We expect the participation of 100 to 120 guests, including the members of the international SPOT Project Consortium and external stakeholders coming from the tourism business, research organisations and universities, professional and social media, as well as administrative and policy-making bodies.

Participation in the event is free of charge.

Preliminary registration is required >> REGISTRATION

Eventual co-sponsors are welcome – please contact the organizers to discuss the options by e-mail: milada.stastna@mendelu.cz and/or chvorostov@gmail.com .

Journalists and representatives of media are especially encouraged to attend. A press release and background information will be available at request. Besides, there will be a special time slot devoted to a press conference for journalists and representatives of social media; interviews with the project and team leaders from 15 countries, as well with as other renowned experts in various fields of studies of cultural tourism of can be arranged on-site or as a matter of conference follow-ups.

In addition, the SPOT final event on-site exhibition offers:

Project posters and selected handouts of project outcomes (Policy Briefs, recommendations, leaflets, etc.)
Graphic and multimedia presentations of
- Project case-studies
- SPOT-IT innovative tool (a GIS-based platform to support the tourism development per location)
Presentations and handouts of sponsors, stakeholders and further external partners

SPOT team is looking forward to welcoming you at our final project event!

Read more on SPOT website: http://www.spotprojecth2020.eu/

The conference, organized within the project CREATOUR Azores, took place in hybrid form in Azores and online on 8-10 November 2022.

INCULTUM presented at Creative Tourism, Regenerative Development and Destination Resilience

This international conference was developed with an intent not only to address but also to progressively contribute to the context of change for cultural and sustainable tourism, understanding the contexts and dynamics. Researchers/academics, artists, tourism practitioners, and students presented their research, projects, and reflections in an array of related topic areas. The rich variety of papers presented in the plenary and concurrent sessions attests to the importance of bringing interdisciplinary, diverse perspectives together to think about and address the issues of this particular point in time. Furthermore, they reinforce the importance of recognizing the specificities
of individual places and the well-being of communities.

Book of Abstracts (PDF, 1,47 Mb)

Network Coordinator Antonella Fresa delivered a presentation about INCULTUM and its Pilots in the panel session entitled “Entangling the margins: Communities, collaboration, and co-creation“, chaired by Parikshat S. Manhas, University of Jammu, India, and Universidad de La Laguna, Spain.

Download the presentation (PDF, 1.7 Mb)

ABOUT THE CONFERENCE

Among the most-promising trends in the tourism sector, culture-based creative tourism has garnered increasing support and enthusiasm as a pathway to regenerative development and destination resilience, two essential components of sustainable tourism and development. Inherently personalized and participative in practice, creative tourism is based on the personal contact of one-on-one and small-group experiences based on the culture of a place and its people. Focused in its dimension and emphasis, creative tourism offers visitors the opportunity to hone their creative instincts and tendencies, as they learn about the local culture through direct contact with artists, artisans, and cultural agents of the destination community. The result is a dynamic, interactive exchange that both incorporates and promotes regenerative, sustainable local development and destination resilience.

Conference website: www.ces.uc.pt/creative-azores

ABOUT THE CREATOUR AZORES PROJECT

CREATOUR Azores – Turning the Azores into a Creative Tourism Destination is an integrated research-and-application project that aims to advance research focused on creative tourism in island regions, diversify tourism offers in the Azores, and strengthen links with other regions of Portugal where this model has already been implemented through the CREATOUR project as well as with other islands where the approach could be replicated. The main objective of CREATOUR Azores is to empower various agents located in the Azores archipelago to develop, implement, and promote creative tourism experiences through which tourists can actively participate in creative activities, providing opportunities for learning, creative self-expression, and interaction with local communities. A creative tourism approach allows both visitors and communities to benefit from tourism exchanges, promotes cultural vitality and sustainability, and allows artistic and creative activities to play a driving role in socio-economic development.

In addition, the CREATOUR Azores project intends not only to strengthen knowledge about specific market segments that may have greater interest in the products of creative tourism available in the region (matching profile characteristics and offers of specific destinations) but also to identify the most appropriate channels to communicate with these differentiated segments. Given the unique location and intrinsic characteristics of the Azores – a nine-island archipelago located in the North Atlantic – there is a very high potential for the development of internationally attractive and unique creative tourism offers in this island region.

The CREATOUR Azores project is coordinated by the Observatory of Sustainable Tourism of the Azores (OTA) and the University of the Azores/Gaspar Frutuoso Foundation, in partnership with the Centre for Social Studies (CES) of the University of Coimbra, Portugal.

The project shows how value creation can follow from strategic plans

Volterra presents Design Alabastro 2022

The “Design Alabastro 2022” project was presented today in Volterra as part of Volterra 2022 First Tuscan City of Culture, studied by UNCHARTED as a main case of WP5 experimental and demonstrations

With this project 11 national designers and 11 Volterra’s alabasters will confront each other for the creation of a new artistic collection mixing skills of style and craftsmanship to give life to a regeneration of the practice of alabaster, in a dialogue between tradition and contemporaneity.

The project, conceived by the architect and designer Luisa Bocchietto, WDO’s senator (World Design Organization), was created in collaboration with the Volterra Alabaster Community and in partnership with the North-West Tuscany Chamber of Commerce. Among the objectives of “Design Alabastro 2022” is to enhance the entire alabaster production process from design to processing, to get to the realization of the finished object.

The “Design Alabastro 2022” project is a concrete example of creating the value of alabaster culture, an expression of identity of the territory strongly acclaimed all over the world, as a result of the strategic planning of cultural policies.

Visit https://volterra22.it to find out more about the initiatives organized in the coming months to enhance the great cultural, artistic and historical heritage of Volterra.

the conference in Porto took place on 16-19 November 2022, where the INCULTUM Portuguese Pilot and its research was presented

INCULTUM Pilot at CITCEM conference “Cultures of Water”

The Transdisciplinary Research Centre “Culture, Space and Memory” of the Faculty of Arts and Humanities at the University of Porto (CITCEM) invited the academic community to its 10th Conference, centred on the theme of “Cultures of Water: Heritage, Environment and Society”, and organized at the the Casa dos Livros (Palacete Burmester), Porto, Portugal, from 16 to 19 November 2022.

The Conference aims to reflect on Cultures of Water, a theme that has been a focal point of the research developed at CITCEM since its foundation, placing the debate under a plural analysis that reflects the research directions and forms of intervention developed by academics and research centres from all over the world. The aim is to observe Cultures of Water in their diversity, from a multi-scalar perspective, considering chronological and spatial variations, preferably from an inter- and transdisciplinary perspective.

At the 10th edition of this important sectorial event, Prof. Desidério Batista of University of Algarve presented the INCULTUM Pilot focused on Campina del Faro and its water heritage in the Panel 6.2 “Water, Production and Environment”.

Title of presentation: A paisagem e o património da água da Campina de Faro (Litoral do Centro Algarvio) – do passado para o futuro: Entre a produção hortofrutícola e o turismo cultural
Desidério Batista (U. Algarve; CHAIA/U. Évora)

Conference website: https://www.citcem.org/xencontro/en/

Conference programme (booklet, PDF 2Mb)

Teachers and students met and interacted with each other, presenting elements of the respective cultures and good school practices

Erasmus+ Project “From Intangible Expression to Digital Cultural Heritage” enables collaborations among the schools in Italy, Turkey and Bulgaria

text and all images courtesy of the project From Intangible Expression to Digital Cultural Heritage

The aim in this Project is to boost introduction of national as well as European intangible cultural heritage subjects with innovative technological methods. Also we intend to maintain the intangible cultural heritage alive with the help of new educational Technologies. It is significant to make the intangible cultural heritage visible for all the students,their families,stakeholders and the society. With the help of the activities of the Project the students will be able to recognise, explore and understand their own cultural assumptions. It will increase good practices among teachers and partnerships with stakeholders. Also it will help in promoting intercultural dialogue among participants.

The fist Virtual meeting was organised by the Primary School named Instituto Comprensivo “B.Croce” in Paglieta, Italy from 23rd to 29th of October 2022. It was attended by 6 students and 2 teachers from each partner schools.During these 5 days activities all the participants recognised the art of storytelling as an Italian Intangible Cultural Heritage element. We learned about the transition of the Italian Intangible cultural heritage through innovative new Technologies and various learning and teaching methods. We were shown the benefits of the Europeana.eu platform as a teaching tool. The students had a very enjoyable experience with the use of digital Technologies like Kahoot. Especially the students were inspired by this app and they got in very close touch with the other countries’ students. All the learning-teaching activities gave us the opportunity to practice by combining skills and knowledge. We started to share innovative teaching methods, best practices and information and this helped and will continue to help us to grow our pedagogical skills and knowledge.

We prepared stands and displayed our cultural materials. We had a cultural trip to Procida. It is the Italian Capital Culture. We celebrated the European Cultural Heritage Day. We also had some more cultural trips and had some workshops.

[Show as slideshow]

students from various countries, with careers that include a tourism component, are interested in INCULTUM reserach and piloting activities

INCULTUM calls for master thesis in Denmark

Before summer 2022, partner CBS Copenhagen Business School published an advertisement for the project and the possibility of writing the Master thesis in collaboration with INCULTUM on two sites of CBS, which reach far beyond the university itself: careergate.com and graduateland.com.

The posting was very successful with many international students applying or asking for information as they consider writing their thesis in the project. In particular, contacts came from 15-20 Master students, nearly all studying careers with a tourism component, and they come from many different countries and study at various different universities.

Such impact of the call for master thesis testimonies the importance of the topics addressed by INCULTUM for the students who are the cultural tourism professionals of tomorrow.

Currently, CBS team has supervised one Master thesis student in Spring 2022 and one in autumn 2022, while between 5 and 10 students are considering to deliver their thesis in Spring 2023.

the group activity was organized in the BA course at Copenhagen Business School and delivered good suggestions, useful for INCULTUM Pilots

Students work for place branding of INCULTUM Pilots

img. sourced from Copenhagen Business School website

In the context of the Place Branding elective BA course by Prof. Carsten Humlebæk at Copenhagen Business School, a case study session on 7th November 2022 was fully dedicated to INCULTUM.

The project and the 10 Pilots were presented to the class, composed of 35 students (half of them from Denmark, and the other half are exchange students from all over the world – Australia, USA, UK, Spain, Mexico, Italy, Japan, Indonesia, Netherlands, Belgium…), and the assignment and scope was to help the Pilots brand the chosen product/innovation.

Students were split them into groups and each group had to focus on one Pilot, so to come with recommendations. Students provided good interaction and came with many good ideas as to how to market the product that each of them had chosen to focus on, to whom (target groups), how these visitors were supposed to get to the pilot site/area and how there were supposed to move around the area.

Results of the session were then transferred to the respective INCULTUM Pilots, which showed great interest in the students’ recommendation and thoughts.

The Europeana Aggregators Forum event which took place in The Hague on 18-19 October 2022 was the perfect occasion to present the new EUreka3D project

Announcing upcoming project for capacity building in 3D digitization

EUreka3D is a project funded by the Digital Europe Programme of the European Union, to support the digital transformation of the cultural heritage sector, by offering capacity building and training, and new services, to Cultural Heritage Institutions facing the challenge of advancing in the digitization effort, especially in 3D.

The project was briefly presented to colleague institutions, partners and Europeana aggregators, by the Project Coordinator Antonella Fresa, vice president of Photoconsortium.

View and download the presentation (PDF, 740 Kb)

In this article, it is presented a case study by Donato Maniello (Studio Glowarp, Academy of Fines Arts-Naples, Italy, multimedia contents) and Valeria Amoretti (Parco Archeologico di Pompei, storytelling).

A journey into the Hades in the Hypogeum of Cerberus: The Spatial Augmented Reality experience

Text and images by Donato Maniello (Studio Glowarp, Academy of Fines Arts-Naples, Italy, multimedia contents)

This work discussion is a hypothesis of reconstruction of the missing part of the frieze of the Hypogeum of Cerberus located in Canosa di Puglia (Bt), Italy. The narration is considered difficult because of the particular fragility of the pigments, by the strong visual fragmentation or by the complete lack of pigments. This work wants to show the potentialities of SAR (Spatial Augmented Reality) technology in order to make visible the ancient polychromies, thus providing interesting perspectives of use for video mapping.

In recent years, the academics have always been more and more interested into the study of the polychromies of ancient works and aware of their value. However, the audience who visits the museums it’s not aware of it, ignoring the fact that the white marble of the statues and buildings it’s not what we can call a stylistic choice but evidence of the flowing time. The collective imagination that has always considered white as the supreme colour of the ancient sculpture needs now to re-considerate its position facing with an interdisciplinary approach, that allows to revaluate and better appreciate the pieces of the ancient sculpture and its decorations, being aware of the importance that the colour had in that times. It is therefore important to use forms of communication that make possible to highlight the colour appearance of the original works in the eyes of the final users, pieces kept into our museums object of precise studies.

[Show as slideshow]

It is important to pay attention to the new communication media that have the clear role of showing the final outcomes of the research to the public, a research carried out by more sophisticated means. SAR is one of the architectural technologies that lends itself best to such communication experimentations in archaeological and museum settings. The reasons of its fortune can be ascribe to its relative user-friendliness and the fact that can be used by a group, an audience. The archaeological and museum assets are well suited to the use of this technology because it allows to reconstruct missing fragments or original colours by overlapping the real and virtual model through the use of matching techniques. SAR technical possibilities and its applications into archaeological and museum fields create new scenarios for the scholars because it is particularly suitable as support for restoration project and digital anastylosis and permits to recreate the original colours using different methods of research. The Glowarp Studio has long since set the goal of using SAR into archaeological and museum settings for communicative purposes and as a mean to enhance the finds or “reconstructing the absence” by creating ad hoc multimedia contents.

Link: https://www.glowarp.com/arim_96_ipogeo_cerbero.html