new name, same mission: European Fashion Heritage Association

Share

efhaStarting today, the Europeana Fashion International Association changes its name in European Fashion Heritage Association. A new name, a new identity, but the same mission: “make it easier for fashion GLAMs and brands to get better value from their cultural heritage assets by opening them up and connecting to new audiences”.

f5cda54b2898f17264b589dda6a0ce81

catalogue from Le Bon Marché, 1910. courtesy Mode Museum Provincie Antwerpen, free access

Sharing the vast wealth of fashion heritage assets stored in public and private museums and archives across Europe empowers these institutions, improves their visibility and prestige and connect them with new audiences; at the same time, it allows the full exploitation of our shared fashion heritage for work, for study and for fun. These are the main reasons that will continue to drive the activities and the scope of European Fashion Heritage Association.

The Association today launches also its new website: fashionheritage.eu.

The website wants to be a space where a thriving network of fashion heritage professionals, scholars, creatives and enthusiasts can meet, share experiences, learn from each other and have a specialised access to the largest and richest digital repository of fashion heritage online, daily curated by a dedicated editorial team.

The Association will also continue to operate the Fashion thematic aggregator, keeping on publishing and enriching high-quality digital fashion content on the Europeana Collections portal, putting it in the broader framework of the European cultural heritage, engaging there a larger audience of culture lovers.

Moreover: soon, information on the forthcoming international conference on “Europe and Fashion: Questioning Identities and Cultures” will be shared, with an impressive lineup of speakers.

Learn more and stay in touch: https://www.fashionheritage.eu/

 

Leave a Reply


Related Articles

WEAVE LabDay presenting Europeana
WEAVE project is organizing a series of LabDays to engage communities with their tangible and intangible heritage and present novel ways of cultural heritage representation in the digital realm. This workshop organized by Europeana will engage minority communities and Cultural Heritage Institutions to enhance their participation in Europeana. It will be moderated by the Coventry University team in conjunction with Europeana and with collaboration of Photoconsortium and KU Leuven. Date: 18t...
Digital Storytelling Festival
Europeana, the European gateway to digital cultural heritage, is reflecting about digital storytelling since a long time, also thanks to a dedicated task force on the topic, run by the Europeana Communicators Community with 26 members from 14 countries. Storytelling is important to engage various types of audiences with a variety of tools such as online exhibitions, apps and videogames, video content and podcasts with entertainment or educational purposes. Effective storytelling can reall...
Europeana cafe on the New European Bauhaus
The European Commission has initiated a New European Bauhaus movement to shape future ways of living that answer the challenges we face today. Think green, sustainable and affordable, alongside accessible, inclusive and beautiful. Find out what it’s all about, what Europeana’s involvement is and how you can join the conversation today. To support cultural heritage sector’s involvement, Europeana will promote awareness and discussion of New European Bauhaus activities and opportunities through...
PAGODE – Europeana China at the basis of a students project
EU funded PAGODE – Europeana China project is making an impact on education, being included in a students project for the Master in Cultural Studies at KU Leuven. The organizing students of this “PAGODE group” are Gelan Cen, Lilia Chalakova, Shau Zou Fong, Jing Yun and Emily Jayne Benson-Kallman. The project includes two elements, a video competition and an annotation sprint of digital collections. Both tasks are based on PAGODE’s crowdsourcing campaign launched in Autumn 2020, where a we...