Genius Loci Weimar festival – Make the Walls Talk!


Genius Loci Weimar is an annual audiovisual art festival, video mapping and façade projections held in August. It is preceded by a competition, and the winner works will be showcased at the festival. In addition to videomappers, videographers and motion designers, the competition is also specifically aimed at architects, urban developers, preservationists, lighting designers, exhibition designers, media artists, scenographers, communication designers, as well as visionaries from any and all genres.

Genius Loci Weimar 2017 Documentary Film from MXWendler on Vimeo.

The 2018 edition takes place on 10-12 August, with a symposium on the 12th. Action artists, video designers, media designers, architects and musicians will gather in Weimar to participate in their work at the festival. During the festival weekend, three building facades in Weimar will be screened with selected video projects. Between 9:30 pm and midnight, international artists project their fifteen-minute contributions in the city center.

Genius Loci Weimar is expanding the festival repertoire to include the themes that surround media architecture. The performance format – a video show projected on the facade and repeated every half-hour – is broadly unchanged, but the questions being posed are of a different nature. While for previous video performances it has been sufficient to take the form of one-time production within the framework of a festival for projection art, the work that will be beamed onto the building of the University Library will be developed as a simulation of a permanent media architecture installation.

The concept for this innovative competition format emerged from the discourse on videomapping and media architecture that was pursued during Genius Loci Talk 2017.

12.08.2017 / Genius Loci Weimar / Stadtkirche St. Peter und Paul (Herderkirche) / "MIRROR" Visuals: Kento Tomiyoshi, Musik: Makoto Shozu / Foto: Henry Sowinski

12.08.2017 / Genius Loci Weimar / Stadtkirche St. Peter und Paul (Herderkirche) / “MIRROR” Visuals: Kento Tomiyoshi, Musik: Makoto Shozu / Foto: Henry Sowinski

The format is intended to address the potentials and limitations of media architecture, and to reflect issues without fixed expectations: which content, which narration genuinely enhances the value, or is any communicative surplus value required at all, or is it sufficient to present a purely (re-)aestheticising work? Where is the threshold between augmentation and nuisance, which visual worlds succeed in reaching which target groups, how does media architecture function in the historical context, and where are the functional and aesthetic potentials?

While previous video performances could take the form of one-time performances within the framework of a projection art festival, the projection onto the building of the university library must also serve as a concept for and visualisation of a permanent media architecture installation.

More info about the festival:

Cover image: 12.08.2017 / Genius Loci Weimar / Cranachhaus am Markt / »CHIAROSCURO«, Desilence, Visuals: Tatiana Halbach & Søren Christensen / Foto: Henry Sowinski


Leave a Reply

Related Articles

I&R Image and Research conference
I&R Image and Research, the benchmark event for professionals in photography and audiovisual heritage, is organized in the 17th edition in November 2022 by the Centre for Image Research and Diffusion (CRDI) of the Girona City Council and the Association of Archivists of Catalonia, with the support of the Department of Culture of the Generalitat of Catalonia - Archive and Records Management. The conference includes a mix of activites such as focused workshops, keynotes to discuss the s...
Digital offering at the Smithsonian National Museum of Natural History of Washington
Text by Caterina Sbrana. The pandemic from Sars Covid-19 has accustomed us to receive messages of cultural events, exhibitions, concerts, shows that are cancelled. Museums and art galleries have also closed public visits. However, digital technology is trying to bridge physical distances by allowing people to enjoy culture even staying at home. There are many museums that have begun to offer digital tours and virtual exhibitions however others already had these tours before Covid-...
Anthropocene, a multimedia exhibition that investigates the impact of human footprint on the Earth
Text by Caterina Sbrana. Bologna, January 4. Welcome to MAST Foundation (Arts, Experience and Technology), an international cultural and philanthropic institution that focuses on art, technology and innovation. Welcome to Anthropocene, a multimedia exploration of the human footprint on Earth. For the first time in Europe an exhibition investigating the impact of man on our planet. 7 months of extension brought thousands of visitors to MAST. Anthropocene is an artistic, technological and...
The Berlin Wall, a multimedia history
Text by Caterina Sbrana. A few days after the celebrations of the Berlin Wall fall, in the wake of a renewed interest in the events that characterized Europe and the World after the Second World War, I suggest above all to the youngest, who have to rely on the pages of the history books, the consultation of the portal  “The Berlin Wall – A multimedia history”. As I have had the opportunity to write on other occasions, the internet allows access to a large number of documents that represent imp...