Immaterial Future Association spotlights CultTech entrepreneurs through its new IF Innovation Award initiative
- Immaterial Future Association announced 6 startup finalists of the IF Innovation Award
- The finalists represent 6 countries from the Americas and Europe. The winner will be announced on September 4 at the Award ceremony in Vienna and will receive a €50,000 investment for their business.
- The discussions at the Award ceremony will shine a light on the state of impact investing in culture and creative industries, as well as the barriers and enablers for sustainable solutions in this space
Learn more about the IF Innovation Award here.
The Award celebrates the most inspiring entrepreneurs offering new bold solutions in the field of CultTech*. This year 165 startups from 52 countries participated in the competition by submitting projects that leverage technology and create new business models for culture and creative industries. Six finalists – startup teams from the Netherlands, US, UK, Brazil, Luxembourg, and Germany – will pitch their ventures to an international jury panel and compete for €50,000 in non-equity funding.

img. Floatscans
The finalists offer solutions that develop new business models that give culture financial independence or create distribution models that allow wide access to cultural experiences while upholding their authenticity. With a loss of 31% of its turnover[1], the cultural and creative economy is one of the most affected in Europe by the COVID-19 pandemic. Now it is vital to fund and support technological solutions and impact ideas that will help the industry build back in the most sustainable way.

img. Scan the World
This year’s IF Innovation Award finalists are:
- FloatScans (Netherlands). Proprietary 3D scan technology that makes it possible to bring real-world objects to life digitally. The core focus is on art and cultural heritage, in which 95% of the objects are stored away or not publicly visible. With this technology, museums and galleries may unlock their full collections independent of available space + monetize collections by developing new business models.
- ArtMe (Brazil). A platform (mobile app) where ArtCasets (stories, art descriptions and exhibition tours) can be submitted and translated into 19 languages. Content can be provided by the community with no museum censorship. ArtMe can be used to discover artworks within a city, making visits to museums and galleries even more pleasant.
- Scan the World (UK). With over 18,000 objects online, it’s the largest digital museum of 3D printable cultural artefacts. It’s a community-built, open-source project archiving objects of cultural significance using 3D scanning and 3D printing technologies. Cultural institutions, heritage boards, and private collectors may use the 3D solution to generate new revenue streams: gift shops (selling high-quality facsimiles and merchandise), 3D scanning, and printing on demand.
- Roots Studio (US). Works with indigenous and minority artists globally to digitize their unique and endangered heritage arts into new fashion and home products, through a model that can financially support their livelihoods, communities, and traditions. The model of the startup may be interesting for ethnic artists and collectors of ethnic fine arts.
- Firstrow (Germany). A VR distribution platform that enables performing arts companies and venues in the culture sector to monetize their production through digital (VR) showcasing. The distribution platform is augmented by a home delivery service offered for consumers who don’t possess their own VR device.
- ANote Music (Luxemburg). A marketplace for investing in music royalties. It enables publishers, record labels, and artists to list a portion of their royalty stream rights up for auction, introducing a new system of financing, as well as offering music enthusiasts and investors a new opportunity and the chance to own shares in their favorite music, thus turning music into an alternative asset class.

img. Firstrow
Composed of six members, the IF Innovation Award jury represents a group of visionaries in the fields of arts, technology and venture capital:
- Oliver Holle, Сhairman of the IF Innovation Award jury panel, Founder and Managing Partner of Speedinvest, a leading European early stage venture fund.
- Philip Ginthör, Digital entrepreneur and investor, former CEO of Sony Music for the DACH region, board member of Bonnier Media (Germany).
- Thierry Baujard, Founder and CEO of Media Deals, a pan-European investment network focusing on the creative industries, active member of the EU’s ‘Creative Shift’ initiative;
- David Yang, Founder of ABBYY, Co-Founder of Yva.ai, a pioneer of Artificial Intelligence;
- Dmitry Aksenov, Founder and President of the Immaterial Future Association;
- Pierre-François Marteau, Board Secretary of the Immaterial Future Association.
Following the pitch session the program will feature a panel discussion on impact investing in culture and creative industries with representatives of the leading social innovation organizations in Europe including Impact Hub Vienna, and the European Venture Philanthropy Association (EVPA).

img. Roots Studio
[1] According to the January 2021 report by EY.
About Immaterial Future association
Immaterial Future (IF), a Vienna-based non-profit association, is established in 2021 to shift our world’s growth model towards intangible production and consumption, with culture as main vector of change. It aims to leverage culture’s huge untapped potential to positively impact every single human, breaking away from its elitist confines and becoming more accessible to all.
For more details please visit https://immaterialfuture.org







The proceedings of the SoPHIA Stakeholders’ Virtual Conference: Cultural Heritage – Rethinking Impact Assessments, held last April 21 and 22, have been released. The Conference gathered over 240 participants from 50 countries, mainly from Europe but also from beyond.


The Work Package WP2 of the UNCHARTED project aims at analyzing the emergence of values linked to culture in practical contexts and in the field of cultural policy and cultural administrations.
The aim of the Tourism 4.0 for the Black Sea project is to demonstrate the potential of Data Analytics for tourism development in the area of Black Sea. To achieve this, pilot services will be tested and the dialogue with regional stakeholders encouraged. Tourism 4.0 for the Black Sea project will boost sectoral cooperation and allow greater usage of the Industry 4.0 technologies in tourism. Data driven tourism will enable more sustainable development of tourism in the future.
All these themes and actions are very close to the work of INCULTUM, which aims to demonstrate the high potential of the marginal and peripheral places, cultural heritage and resources when managed by local communities and stakeholders, also supporting the research with collecting quantitative and qualitative data on cultural tourism to produce innovative data analysis and new statistics on this phenomenon. INCULTUM findings are oriented to foster positive impacts of cultural tourism by using a participatory approach involving local population and stakeholders as communities of practices.
In July, members of the members of the UNCHARTED Consortium were invited to participate to the International KISMIF Conference ‘Keep It Simple, Make It Fast! DIY Cultures and Global Challenges’ (KISMIF 2021). The event goal was to foster a debate on the artistic sector considered in its widest expression: music, theater, performing arts, cinema, literature and poetry, graffiti and urban art, graphic design, drawing, architecture, radio, graphic design, drawing, architecture, cartoons and comics….In this general context the UNCHARTED project was presented with the Panel “Values in non-professional participation in cultural and artistic activities: examples from the UNCHARTED project” exploring diverse values from cultural participation.




The VAST project (Values Across Space and Time) is an international collaboration between eight partners from five countries: 
































