XR in cultural heritage: AR, MR and VR explained

Delve into the world Extended Reality through the new blogpost published on Europeana Pro by Agathe Le Riche-Maugis, in the context of EUreka3D-XR project.

Learn the differences between AR, MR and VR in a “hands on” way, discover the five tools EUreka3D-XR project is currently working on and learn why Extended Reality is a real game changer in the cultural heritage world.

Find the blogpost at this link.


Driving digital transformation in Cultural Heritage Institutions

Wednesdays: 19 November, 26 November, 03 December 2025 at 3-5pm CET

EUreka3D-XR is focused on transforming cultural contents such 2D or 3D into extended reality scenarios, and provides capacity building to cultural professionals and managers. After two series of open access webinars in 2023 and in 2024 co-organized by EUreka3D consortium, Photoconsortium and ICA, the 2025 edition goes a step forward and offers an online training programme that provides knowledge and practical experiences to cultural heritage professionals.

The programme includes 3 online sessions of 2 hours each. Each session is organised in two parts: a keynote speech from different domain experts, open to a wide group of participants, and an interactive working session offered to a selected group of learners who will have the opportunity to discuss, engage and share experiences, moderated by a facilitator.

Wednesday 19 November 2025
Heritage Policies and strategies for the digital transformation of practices
Keynote speech by Dr. Antonella Fresa (Photoconsortium)

 

Wednesday 26 November 2025
The impact and transformative power of Digital Cultural Heritage
Keynote speech by prof. Fred Truyen (KU Leuven) and Dr. David Iglésias Franch (CRDI – Ajuntament de Girona)

 

Wednesday 3 December 2025
Good practices and experiences for creation, access and re-use
Keynote speech by prof. Frederik Temmermans (VUB – imec) and prof. Eirini Kaldeli (National Technical University of Athens)

 

The three interactive working sessions will be facilitated by Prof. Dr. Peter Fornaro (Head Research Projects at the Digital Humanities Lab – University of Basel). The selected participants will receive a certificate of participation.

Places for the interactive sessions are limited – application form available from https://eureka3d.eu/online_training_programme2025/.

For more information, please contact info@eureka3d.eu.

About the speakers:

Antonella Fresa is an ICT expert, Vice President of Photoconsortium and Director of Implementations at Promoter Srl. She has been working on European cooperation projects since 1994 as Technical Coordinator and Communication Manager in the domains of digitisation of cultural heritage, access and creative re-use of digital content, long-term digital preservation, smart cities, citizen science, cultural tourism, eInfrastructures and cloud technologies. From 2002 to 2012, she was advisor of the Italian Ministry of Cultural Heritage and Activities and from 1999 to 2002, Project Officer at the European Commission. She regularly serves as an independent expert for the European Commission and national and regional research programmes. Since 2022 she is contracted professor at the University of Pisa.

Frederik Truyen is full professor at the Faculty of Arts, KU Leuven. He publishes on digitalization, photographic heritage and e-learning. He is in charge of the multidisciplinary innovation centre DigitGLAM, which focuses on Digital Transformation in the Library, Archive and Museum sector. He is experienced in data modelling and metadata development for image databases in the cultural-historical field. He is co-founder and former president of Photoconsortium. Prof. Truyen teaches courses on digitisation and data for heritage institutions in the MA degrees of Cultural Studies and Digital Humanities. He is a member of Clariah-VL.

David Iglésias Franch is the head of the Photographic and Audiovisual Documentation Section of Girona City Council. He coordinates and teaches the postgraduate course in Management, Preservation and Dissemination of Photographic Archives at the Higher School of Document Archive and Management of Catalonia (Universitat Autònoma de Barcelona) and, since 2018, he has also been a lecturer of the Master’s degree in Archaeology at the same school. On an international level, he has been the president of the Group of Experts in Photographic and Audiovisual Documents of the International Council of Archives since 2016. He is the President of Photoconsortium Association.

Frederik Temmermans is guest professor in multimedia at the Department of Electronics and Informatics (ETRO), associated with the Vrije Universiteit Brussel and imec. His research focuses on media privacy, security, authenticity, and integrity. He has been involved in various research projects in the medical, mobile, and cultural domains. Frederik is an active member of the JPEG standardization committee (ISO/IEC JTC1/SC29/WG1) where he currently chairs the JPEG Systems and Integration subgroup and leads the JPEG Trust (ISO/IEC 21617) standardization activities. Frederik is also co-founder of the VUB spin-off company Universum Digitalis and member of the Photoconsortium Steering Committee.

Eirini Kaldeli is a senior researcher at the Artificial Intelligence and Learning Systems Laboratory of the National Technical University of Athens.  She is also co-founder of the university’s spinoff Datoptron. Her most recent work focuses on the design of techniques and tools that make use of state-of-the-art digital technologies for data management, information retrieval, and crowdsourcing in the field of cultural heritage and beyond. She holds a PhD from the University of Groningen and an MSc in AI from the University of Edinburgh. She is the coordinator of the AI4Culture project and has led several projects in the intersection of IT and cultural heritage, including the CultureLabs Horizon RIA project and the CEF projects EuropeanaTranslate and Crafted.

Moderator and facilitator of the interactive session: Peter Fornaro

Peter Fornaro is Head Research Projects at the Digital Humanities Lab. With his scientific background in electrical engineering and physics, he worked, among others, for NASA. Thanks to his many years of experience in humanities research, Fornaro masters the conception and implementation of interdisciplinary research projects from scratch. As a trained scientific photographer, he experienced the change of the photographic image from the analogue to the digital domain in detail. This vast range of experience not only allows him to develop new, innovative solutions but also allows him to conduct a profound transdisciplinary dialogue. With a doctorate in experimental physics, he was habilitated at the University of Basel’s humanities faculty.
In his research, Fornaro focuses on visual media and the linking of digital infrastructures with digital curation and collection management. This connection is key to making our cultural memory available for research and contributing to the successful digital transformation of our society, in which tradition and heritage go hand in hand with technology and innovation.

 


eu emblemEUreka3D-XR project is co-financed by the Digital Europe Programme of the European Union.


Reframing culture: creative reuse of cultural heritage

Reframing culture: creative reuse of cultural heritage is an event organised by Europeana Foundation, the first of a webinar series exploring how creatives and cultural heritage institutions collaborate to bring audiovisual heritage into new media works.

This event highlights how creatives working on Europeana’s Online Creative Residency and Netherlands Institute for Sound and Vision (NISV) projects, have transformed archival and heritage material into new cultural stories, blending aesthetics, memory and critique. Participating creators and colleagues will share:

  • What makes heritage material usable for creative production

  • Challenges in access, attribution and media literacy

  • Lessons cultural institutions can apply to support high-impact reuse

This event is for media content creators, cultural heritage professionals, creatives, rights and access coordinators, educators, and anyone interested in the intersection of heritage and digital storytelling.

Register at this link.


Kicking off Cross-Re-Tour: Shaping Sustainable Tourism Together

The Cross-Re-Tour project is member of the SECreTour Network of Common Interest.

From May 6 to 8, 2025, Cross-Re-Tour hosted the workshop Kicking off Cross-Re-Tour: Shaping Sustainable Tourism Togetherin Riga, Latvia.

This event was part of the Cross-Re-Tour series of capacity-building workshops but especially dedicated to fostering knowledge sharing and collaboration opportunities between the beneficiaries of the Open Innovation Programme, where 87 SMEs were awarded financial support and mentoring to implement their innovative projects, transforming their tourism businesses towards the twin transition.

The encounter provided a valuable platform for exchange, throughout its various sessions, which accounted for an inspiring keynote speech from Nicholas Hall, founder of the Digital Tourism Think Tank (UK). The event represented a practical workshop on Client and Staff Nudging, where participants were encouraged to share their challenges and find innovative solutions.

On the last day, participants visited five different site of the most groundbreaking tourism businesses in Latvia.

You can look below at some pictures of the event.

 

 


 

Follow SECreTour online also on the SECreTour project’s website.

 

 

 

 


AIPAI Photo Exhibition 2025

img. courtesy: AIPAI Photo Exhibition

On 18th July 2025, “AIPAI PHOTO EXHIBITION. Geometries of Aridity and Other Visions” exhibition will open to the public at the Valcamonica Hydroelectric Energy Museum in Cedegolo and will be visitable until August 31st.

This photography exhibition showcases the best shots from the third edition of the AIPAI PHOTO CONTEST, the photography competition conceived by the Italian Association for Industrial Archaeological Heritage to raise awareness and promote the culture of industry, the memory of work, and the architectural, technological, and landscape heritage of industrial archaeology.

The exhibition, organized in collaboration with a vast network of Italian universities, associations and organizations, will also be be hosted in the AEMuseum of the AEM Foundation in Milan from September 11th to October 3rd 2025.

Download and read the full press release here<<<< (IT).


UN/FRAMED – a new modern digital art exhibition

In the modernist utopia, art was conceived as an all-encompassing transformative force, reshaping how mankind perceives and inhabits the world. Today, it is technology that shakes reality to its foundations and redefines the very paradigms through which art speaks to its audience—or, as we might more fittingly call them now, its followers.

The exhibition UN/FRAMED emerges as an open and receptive lens onto the present, a reflection of the hyperconnected, immaterial landscape that characterizes our era. It is the telling of an ancient yet strikingly current story: the exuberant and turbulent marriage between art and science—and in this context, between art and technology.

“UN/FRAMED” means, literally, “without a frame,” and it captures precisely the spirit of those artistic movements that now traverse and stir the contemporary scene, making their way with boldness across the expansive terrain of today’s art. These are works that elude traditional classification by dimensions—by the old formula of height and width. Here, digital art occupies space and inhabits it, like a virus entering an organism and reshaping it to its will.

This new digital art is alive and vibrating, moving across space and time. It captures the viewer and draws them into a unique, tailor‑made scene, allowing them to become an active, integral part of the experience. The observer becomes a vital component of the work itself, immersed in a quantum interplay of relationships and sensory exchanges. The artist emerges as a sort of primitive demiurge, reshaping space with a shamanic, visionary creativity.

Where once it was thought that digital media was intrinsically cold, aseptic, and antithetical to the pulsation of the artistic process, this preconception has long been overturned. The explosion of digital languages and algorithmic tools available to contemporary creators has unlocked a new era of freedom and experimentation. Algorithmic art, artificial intelligence, and new media practices now form just a few examples of the fertile ground upon which the modern artist can operate.

Throughout history, art has always reflected and reinterpreted its time, using the tools and ideas of its era and reshaping them into poetic language. Just as Canova molded marble, Merisi mastered oil and canvas, Warhol embraced the icons of consumer society, Mapplethorpe experimented with film, and Fontana reshaped space, so too does A.L. Crego — and no one should be scandalized by this bold comparison — utilize the GIF as an expressive and symbolic medium. It is both a synthesis and a paradigm of a new era, a marker of humankind’s journey towards a realm suspended between reality and imagination, advancing into the age of post‑humanism.

In the end, artists play and experiment, while viewers allow themselves to be enveloped by the ceaseless flow of data and sensory interactions. Yet the narrative is the same as it has been since the very beginnings of visual expression: the birth and diffusion of an artwork, an idea, a form, a vision. Art recounts and reveals, explains and transforms, speaking in a universal language that requires no interpreter.

UN/FRAMED is born in the heart of a land marked by the exploits of great painters and great scientists, not far from where Leonardo da Vinci came of age — a figure who, more than any other, combined the incongruous and the improbable: poetry and mathematics, reason and emotion, beauty and geometry, code and nature. This exhibition positions itself as the ideal continuation of that extraordinary narrative, a proof that a resonant poetry can arise from the interplay of numbers and data, and that it is possible to create art from the very tools society now embraces as its primary global means of communication.

Today, our world is accustomed to the digital experience of art. Most encounters and connections occur through screens and digital interfaces, within a cultural and human context that evolves towards a blended reality, enhanced and expanded by data and digital platforms.

UN/FRAMED reflects upon the complexity of our era — a paradoxical, hyperconnected society marked by isolation and unrest, suspended between the reckless overproduction of physical works and their unsustainable ecological toll. The exhibition proposes itself as a positive, forward‑thinking paradigm, envisioning low‑impact, low‑cost methods of presenting and sharing art. In doing so, it removes the need for international transportation and the waste of natural resources. It delivers a strong statement about the ethical dimension of digital platforms for creating and experiencing art, liberating it from the constraints of traditional displays and rituals that revolve around the materiality of artworks.

Today, the insistence upon physically touching and caressing the surface of an artwork risks appearing anachronistic, even elitist.

UN/FRAMED is the narrative of a world in flux — a world where young artists can experiment and build new, communal visions, free from the weight of residues and waste that have long burdened the memory and reality of future generations. Here, immaterial artworks find their path and their raison d’être, traveling lightly and boldly across the invisible highways of data and digital signals.

Here, connections are built and visions are shared, within the fluid, unpredictable space of a suspended reality — driven by the soft breath of a new era, shaping worlds invented, poems whispered, and delivered to the future.


New collaborations of SECreTour with REMODEL project

The SECreTour Network is growing!

The REMODEL project “Strengthening the Research Capacity of Turkey in Innovative Business Models for the Hospitality Sector” is a three-year HORIZON project funded by the European Union Research and Innovation programme under the call for HORIZON-WIDERA-2021-ACCESS-03-01. R

REMODEL aims to increase the research and innovation performance and management capacity of Bursa Uludag University in the use of new digital tools to prepare innovative business models for SMEs in the hospitality sector in Turkey through twinning with two leading Higher Education Partners – Universidad de Leon and Atlantic Technological University.

The development of innovative business models is a key topic for both REMODEL and SECreTour projects and further collaboration is envisaged to be carried out between the two initiatives.

 


Follow SECreTour online also on the SECreTour project’s website.

 

 

 

 


New collaborations of SECreTour with West-Pannon Ltd

The SECreTour Network is growing!

West Pannon is a not for profit Limited company active in West Transdanubia Region in Hungary. Its goal is to promote a sustainable regional development, with involvment of local actors. It has been working on domestic, cross-border and transnational projects in Western Transdanubia since 2011.

West Pannon manages the supported partnerships using the knowledge and the experience gathered through mutual learning, and providing suitable answers to the challenges of the targeted territories.

The collaboration between SECreTour and West Pannon relies on the alignement between the appraoches adopted by two initiatives, with regard to sustanability and engagement of local communities.

Further information about Westpannon Regional and Economic Development Public Nonprofit Ltd. are available on its website: https://westpannon.hu/en

 


Follow SECreTour online also on the SECreTour project’s website.

 

 

 

 


Beyond Borders: SECreTour Workshop on cross-border collaborations and macro-regions for cultural tourism

 

The SECreTour project is glad to announce Beyond Borders, the workshop on cross-border collaborations and macro-regions for cultural tourism, hosted in Lugano by Università della Svizzera Italiana (USI).

The date of the 23rd of October 2025 will be articulated into two sessions: in the morning session, speakers from European and international organisations will set the scene; in the afternoon session a selected group of pilots from SECreTour and its network of common interest will present their good practices and lessons learnt. A debate will conclude the day, giving the possibility to the participants to address questions and comments to the speakers.

The participation in the workshop is free and it is foreseen to be in presence, but those who cannot come will be able to listen at the presentations online by streaming.

On the  24th, the participants in the workshop will have the opportunity to visit the site of the SECreTour pilot of Monte San Giorgio, on the border between Switzerland and Italy, rich of natural, archaeological, and many cultural evidences.

 

SAVE THE DATE, and see you soon in Lugano!

 


Follow SECreTour online also on the SECreTour project’s website.

 

 

 

 


New collaborations of SECreTour with VERNE – The one-stop-shop of accessible circular solutions for sustainable tourism

The SECreTour Network is growing!

VERNE is a European project that aims to accelerate the shift of tourist destinations towards more sustainable and circular models.

By applying circular economy principles—such as waste reduction, energy efficiency, and ecosystem protection—VERNE promotes a new vision of tourism rooted in sustainability.

Through cross-sector collaboration in areas like mobility, food, construction, and waste management, the project fosters inclusive and environmentally responsible practices.

VERNE will test its solutions in five European destinations, validating scalable approaches such as waste reduction, digital tools, water treatment, and electric mobility.

The results will support new business models with measurable benefits for sustainability and competitiveness.

There are clearly several common goals between SECreTour and VERNE, which will be explored through a collaboration to be further exploited in the coming months.

If you want to know more about VERNE, the links to the social media channels follow:

LinkedIn: https://www.linkedin.com/company/verne-project

Bluesky: https://bsky.app/profile/verneproject.bsky.social

Instagram: https://www.instagram.com/verneprojecteu

 


Follow SECreTour online also on the SECreTour project’s website.