DANube Urban Brand + Building Regional and Local Resilience through the Valorization of Danube’s Cultural Heritage


DANUrB is a new EU funded project started on July 2020 and leaded by the Budapest University of Technology and Economics of Budapest. It involves 17 Partners coming from 6 East European Countries: Hungary, Romania, Slovakia, Bulgaria, Croatia and Serbia.
The project aims to reactivate underused cultural heritage and resources in shrinking settlements of Danube river’s peripheral and border regions, to create new possibilities and make its towns and regions attractive again.
Scope of DANUrB is to use the potentials of an international visible system and turn peripheral situations into advantages by attracting visitors and inhabitants interested in the Danube but searching for slow life with authentic values.
The main objective is the capacity building for local stakeholders in order to enable them to cooperate locally and interregionally for the valorization of their Danube related heritage with local actions under a unified brand strong enough to increase local prosperity and international tourist attractiveness.
Therefore DANUrB+ fosters sustainable use of cultural heritage and resources (PSO) in peripheral regions, demonstarting that this usage is the most beneficial to local communities and translating interregional principles to Action Plans for real local cooperatives.

The project consists of 4 horizontal thematic areas of work:

  • Interregional network as a possibility
  • Shrinking cities as a challenge
  • Locals and their cooperation as a development asset
  • Heritage as a tool

The topics are carried out by 4 work packages: Research, Planning tools, Education and Actions.
The DANUrB+ project has recently signed a Memorandum of Understanding with the REACH project for the mutual support and dissemination of researches and activities related to the promotion and enhancement of the resilient rural and small towns heritage. The poster of DANUrB+ is available in the REACH digital gallery which collects all contributions coming from the project’s community.

Download the DANUrB+ poster here
DANUrB+ website


Leave a Reply

Related Articles

How can urban culture and creativity be a driver of social impact?
The last December 10, the first of the “Infected Cities” livecasts on creative resilience in European cities was launched by DutchCulture together with Pakhuis de Zwijger in Paris. It was the first of four new livecasts to reflect on how urban culture and creativity can be a driver of social impact. In this time Europe is facing a without precedents situation: on one side, European cities have to deal the resurgence of the coronavirus, on the other, social crises emerge that concern, for e...
ROCK Open Knowledge Week
After the annulation of the conference in Bologna, scheduled on 14-15 May, Rock project presents the ROCK Open Knowledge Week, an interactive online experience on the topic: Cultural Heritage as Oxygen in Times of Crisis. The event is aimed at local administrations, businesses, policy makers and researchers, more generally to all those looking for new ways in which cultural heritage can contribute to the regeneration, sustainable development and economic growth of cities. At the Open Kno...
User Engagement and Digital Cultural Heritage: Reflecting on the Kaleidoscope Project
The project 50s in Europe Kaleidoscope was concluded in February 2020. The project explored user engagement with digital cultural heritage by focusing on archival photographs related to the project theme ‘1950s in Europe’. Digital Tools Kaleidoscope gathered user-experience feedback on two tools: the WithCrowd annotation tool and the Visual Similarity Search. The Visual Similarity Search draws on deep learning techniques enabling the linking of resources/images based on visual similarity. Both...
Get involved! REACH opening conference "Resilient Cultural Heritage and Communities in Europe&q...
Everything's ready for the upcoming REACH project Opening Conference, and the banner is already displayed on the facade of the Hungarian National Museum: from 10th to 11th of May, high-level experts will meet in Budapest to discuss and compare successful examples of participatory processes and researches facing the theme of "Resilient Cultural Heritage and Communities in Europe". Focus topics: social cohesion, social inequality, minority heritage, preservation and management of Cultu...