The National Gallery predicts the future with artificial intelligence

Share

August 16 2017  

The National Gallery, London, is working in collaboration with museum analytics firm, Dexibit, to use big data for predictive analytics.

For decades, directors at the helms of the world’s cultural institutions have faced the challenge of balancing the historical and cultural objectives of telling curatorial stories with the economic needs of a museum dependent on a visiting public paying to visit temporary exhibitions and use its other commercial services. One of the most difficult challenges is the ability to accurately predict visitorship both to the museum, and to temporary exhibitions.

The National Gallery, which houses one of the greatest collections of paintings in the world and has more than 6 million visitors a year, is taking a new approach to tackle this problem, together with Dexibit. Using big data, Dexibit helps cultural institutions increase visitation, harness social outcomes and deliver efficiencies. With machine learning, the Gallery will explore how to move beyond simply analysing past visitor experiences in the museum, to employing innovative predictive analytics in forecasting future attendance and visitor engagement.

national_gallery_london_data

Chris Michaels, Digital Director, The National Gallery said:
“The National Gallery has put big data and analytics at the core of our digital strategy. We are delighted to be working with Dexibit to explore the potential of predictive analytics for better understanding on how we can serve our audiences. Machine learning and artificial intelligence have huge potential value for helping museums build better insight and develop new kinds of financial sustainability. We believe these new models can help us create better value for our visitors, and that the learnings we generate can help not only us but the wider sector. We look forward to working with Dexibit to unlock this exciting new area.”

Angie Judge, Chief Executive Officer, Dexibit said:
“Big data brings crucial innovation to the cultural sector at a time when the ground is shifting underneath museums and galleries. The National Gallery’s digital vision leads the way for the cultural sector – as museum analytics transition from retrospectively reporting the institutions’ own history, to using artificial intelligence in predicting our cultural future.”

With nearly 100 years of data with up to a thousand data points for every one of the millions of visitors the Gallery sees each year, this combination of art and science puts The National Gallery and Dexibit at the frontier of big data analytics.

ABOUT THE NATIONAL GALLERY

The National Gallery houses one of the greatest collections of paintings in the world. Located in London’s Trafalgar Square, the Gallery is free to visit and open 361 days a year. The National Gallery Collection comprises over 2,300 paintings in the Western European tradition from late medieval times to the early 20th century by artists including Botticelli, Leonardo, Titian, Rembrandt, Velázquez, Monet, and Van Gogh. The Gallery is also a world centre of excellence for the scientific study, art historical research, and care of paintings from this period. More at www.nationalgallery.org.uk.

ABOUT DEXIBIT

Dexibit is the global market leader for museum analytics. Dexibit’s software as a service includes personalised dashboards, automated reporting and intelligent insights specifically designed for cultural institutions. More at www.dexibit.com.

 

Leave a Reply


Related Articles

DIGIMAG Journal issue 76 - SMART MACHINES FOR ENHANCED ARTS
Artificial Intelligence (AI) and Machine Learning (ML) might be considered by many as synonyms, also because they are the buzzwords of this decade. But actually they are not. They both question though, the ability of the machines to perform and complete tasks in a “smart” way, challenging human intelligence and specificity. With machines becoming more and more intelligent, Machine Learning is nowadays not only an interesting and challenging topic, but also a crucial discipline. If initially c...
REMIX – Global Summit on Culture, Technology & Entrepreneurship
Join creative pioneers from across the globe at REMIX Summit London, 2nd-3rd December 2014. This is the flagship chapter in a series of global summits on Culture, Technology and Entrepreneurship. REMIX Summits are produced in collaboration with worldwide partners Google, Bloomberg & Dubai Design District, and media partners The Guardian, Time Out & The Art Newspaper. The 3rd REMIX Summit London follows sell-out events in Sydney and New York. REMIX Summits tackle the big ideas ...
2018 Ars Electronica Festival: Error – The Art of Imperfection
From Artificial Intelligence to Social Intelligence To err is human, it’s said. Could that be why we’re incessantly striving for perfection and steadfastly believe we can attain it with technology and science, and in spite of the fact that there is nothing that we fear more than being eliminated by a world of machinery that functions perfectly well without us? How can we rethink our very ambivalent relationship to technology as the driving force for configuring our future, and what errors ...
Still Life, Rhonda Holberton’s solo exhibition in NY
April 6 – June 2, 2018 Opening Reception, April 7 (check gallery website for hours) Transfer Gallery 1030 Metropolitan Ave  Brooklyn, NY 11211 CULT | Aimee Friberg Exhibitions is pleased to present Still Life, Rhonda Holberton’s third solo exhibition with the gallery, on view from April 6 – June 2, 2018 at Transfer Gallery, NY. Still Life features a networked video installation, prints rendered from augmented reality, immersive wallpaper constructed from bump map imaging, and gold mine...