INCULTUM – Methods for collecting and analyzing tourists and visitors

Share

On February 13th, the INCULTUM pilot coordinated by Uppsala University  held a training session on methods for collecting and analyzing tourists and visitors. The session was held in Uppsala with 15 participants ranging from employees within three different municipalities, place developers, outdoor recreation strategists, and interest organization.

During four hours the participants learned about the method that was co-developed by the INCULTUM pilot and Öregrund to understand visitor engagement and behavior. The session was an interactive learning session where the participants also had the opportunity to test the GPS loggers and what the results can look like and how they can be analyzed.

The training session was intended to develop the participants’ competencies to facilitate their capabilities to interact and to know what kind of information and data they need that can be delivered. Both place and destination developers (DMOs) and those who are working with GIS data participated in the interactive activities.

The presentation delivered in the session is available in Swedish (PDF).

 

 

Leave a Reply


Related Articles

INCULTUM and geotourism
Associate Professor Carsten Humlebæk of Copenhagen Business School, partner of the INCULTUM project, recently participated in the first ordinary meeting of the Scientific Council of Geopark The South Fyn Archipelago of which he became a member at the inception of the Council in the summer of 2023. The Council’s role is to be a partner for the Geopark's board and secretariat and provide input for new potential activities and business areas. The council seats biologists, historians, archaeologists...
INCULTUM marketing and social branding in tourism destinations
The new academic course on marketing and social branding in tourism destinations is available in the INCULTUM Training Portal. for free access. The contents have been developed under the scientific coordination of the University of Pisa, partner of the INCULTUM project. The course is made of three thematic subsections each composed by several subsection which cover both general marketing and branding issues and many specifics of tourism and place branding, with a special focus on periphera...
INCULTUM Training session with heritage specialists in the Municipality of Përmet
Article and images courtesy of Eglantina Serjani (CeRPHAAL) On May 23rd 2023, CeRPHAAL organized a training session with cultural heritage specialists at the Municipality of Përmet, the administrative centre in the pilot area in the Upper Vjosa valley, Albania. The meeting aimed to bring up and discuss issues that cultural heritage tourism sector is currently facing in the area. During the last decades, tourism is emerging as a new and expanding sector in the economy of the region. Howev...
New collaborations of SECreTour in Coventry
The SECreTour Network is growing!   The SECreTour project has established a new collaboration with the Centre for Dance Research (C-DaRE) at Coventry University.   C-DaRE specialises in an inclusive interdisciplinary approach to artistic and scholarly dance research in areas like cultural heritage, computing and AI, intellectual property, health and well-being and practice research. The Centre participates in many projects that focus on cultural heritage, an...