Visiting the margins: the INCULTUM project


Tourism is more than travelling and consumption; it has great potential when it comes to culture, nature, knowledge and personal experiences. Travelling is a way to learn and improve oneself, to enrich one’s vision and improve mutual understanding.

The INCULTUM project deals with the challenges and opportunities of cultural tourism with the aim of furthering sustainable social, cultural and economic development. It will explore the full potential of marginal and peripheral areas when managed by local communities and stakeholders. Innovative participatory approaches will be adopted, transforming locals into protagonists, able to reduce negative impacts, learning from and improving good practices to be replicated and translated into strategies and policies.

Furthermore, INCULTUM fosters intercultural understanding through the implementation of bottom-up strategies that can have positive effects for both, locals and tourists. Ten pilot cases of living territories and communities will be investigated and on the basis of the findings innovative customised solutions will be co-created. Additionally, pilots will be used to identify and compare drivers and barriers that account for the success or failure of participatory models. Pilots will also enable us to assess outcomes and analyse the pre-conditions needed for a future full implementation and scaling up of potential solutions. Pilots will provide new quantitative and qualitative data that will be combined with official statistics and novel data gathered by the use of self-developed IT applications and the exploitation of previously untapped data sources.

The implementation of advanced econometric methods and the pioneering introduction of machine-learning tools into tourism research will push the boundaries of our knowledge. Findings will enable us to suggest recommendations for effective and sustainable policies, create new synergies among public and private stakeholders and new investments, including Structural Funds.

An interdisciplinary group of partners will effectively deploy knowledge and participate in the various project’s activities:

  • Coordinator: UNIVERSIDAD DE GRANADA, Spain
  • UNIVERSITY OF SOUTHERN DENMARK – Syddansk Universitet, Denmark
  • G.A.L Elimos, Italy
  • Bibracte, France
  • The Hish Mountains cooperative, Greece
  • CeRPHAAL, Albania
  • Patronato Provincial de Turismo de Granada, Spain
  • Municipality of Permet, Albania

Leave a Reply

Related Articles

Presenting INCULTUM in workshop "Smart Governance in local municipalities"
Original text by Kamila Borseková, UMB. The international workshop on Smart Governance in local municipalities – Innovative approaches to city and municipality management was organized as a hybrid event on 23.11.2021 at the Faculty of Economics of Matej Bel University, Banská Bystrica, Slovakia. An international workshop was organized for representatives of local municipalities, cities and self-government regions, policy and decision makers, academic community, students and actors of local...
Interactive map accessible on the Morvan Regional Natural Park website
original text and images by BIBRACTE. As a preliminary action for the promotion of the area of Morvan, a methodology was developed and a pilot case in the village of Glux-en-Glenne was conducted to carry out the field work.  This test revealed that, out of 73 km of rural tracks, 18 km (25% of the network) is affected by management concerns and may be subject to regularisation (of which 10 km of tracks have disappeared), and 62% of the network is in a "correct" state, but more than 2...
Presenting INCULTUM in Environmental Volunteering Meeting
images courtesy of Elena Correa Jiménez. A conference entitled "Encuentro de Voluntariado Ambiental" was organized on 18-19 December in the Sierra de Huétor Natural Park, where the multiple possibilities and scenarios that this natural space offers for volunteering were highlighted as a way for active citizen engagement with natural and cultural heritage. Among the presentations, project coordinator José Mª Martín Civantos and colleague Elena Correa Jiménez, University of Gra...
A small apennine town in Marche region awarded as best tourism village in Italy
The Best Tourism Villages by UNWTO United Nations World Tourism Organization initiative was launched to advance the role of tourism in safeguarding rural villages, along with their landscapes, natural and cultural diversity, and their local values and activities, including local gastronomy. A total of 44 villages from 32 countries across the five world regions were granted the recognition in 2021. All of them stand out for their natural and cultural resources as well as for their innovative a...