The 2025 edition of USI UNESCO Chair Winter School is realized in collaboration with the Higher School of Technology and Management of the University of Madeira, the Estoril Higher Institute for Tourism and Hotel Studies (ESHTE) and the Department of Geography and Tourism of the University of Coimbra.

Islands are characterized by unique ecosystems, which have given life to unique plant and animal species. Human creativity also finds distinctive manifestations on the islands, which translate into equally unique handicrafts and local traditions. Tourism on the islands must therefore be particularly respectful of this uniqueness.

The objective of the winter school is to study tourism on islands, taking Madeira as an exceptional case study, and to understand if and how digital technologies can facilitate a sustainable tourist experience from various points of view, particularly environmental and cultural.

A special attention will be given to the role of the five senses in the tourism experience and the issue of how these can be involved through digital technologies.

USI Università della Svizzera Italiana is partner of the SECreTour project funded under the Horizon Europe Programme of the EU.

Follow SECreTour online also on the SECreTour project’s website.