Will computer-generated imagery transform communication and entertainment in the years to come?

Share

from our UK correspondent Lucia Ruggiero

Last night, 17th April 2012, at a concert in Coachella, California, the rapper Tupac appeared on stage in a special performance alongside Dr. Dre and Snoop Dogg. The problem is that Tupac died in 1996.

What appeared to audiences as a live performance from the renowned rapper was in fact a very realistic computer-generated projection of him performing and appearing to interact with the audience, alongside Dr. Dre and Snoop Dogg, who were actually there in the flesh. This use of computer-generated imagery, which has been described by experts as similar to a 19th century magician’s illusion, is now set to change the limits of entertainment and broaden its boundaries. It has already been used at a Black Eyed Peas concert, where two of the group members were unable to be present and were instead projected, using a hologram-like image, on to the stage. Now, experts claim this technology is set to change the boundaries of communication, as they have already managed to successfully project live images of people, not just pre-recorded ones. For example in a news broadcasting studio, correspondents who are thousands of miles away could appear to be reporting live from within their home studio.

Before the technology has a chance to alter our expectations of entertainment and communication however, it may need to find a way to become more economically accessible; MTV news have reported that the company that created the Tupac ‘hologram’ charge between $100,000 and $400,000. There are also possible ethical issues involved, especially as projecting such realistic images of people who have been dead for years may be deemed not just insensitive but even offensive.

References and more information:

BBC Breakfast News, 8.20am, Wednesday 18th April 2012.

http://www.guardian.co.uk/music/2012/apr/18/tupac-hologram-tour?newsfeed=true

http://www.mtv.com/news/articles/1683289/tupac-hologram-coachella-future-of-touring.jhtml

 

Leave a Reply


Related Articles

19th Japan Media Arts Festival: Call for Entries
The Japan Media Arts Festival is a comprehensive festival of Media Arts (Media Geijutsu) that honours outstanding works from a diverse range of media, from animation and comics to media art and games. The festival gives awards in each of its four divisions: Art, Entertainment, Animation and Manga. Entries are sought from professional, amateur, independent and commercial creators across the globe. Works completed or released between September 3, 2014 and September 9, 2015 are eligible for entry i...
Interactive digital art opens New Zealand's 31 day festival
A new interactive digital installation is set to open this year’s Matariki Festival in New Zealand, which celebrates Maori New Year. The installation works through a virtual performer on a digital screen who interacts and responds to viewers’ behaviour as they approach the screen. The artists of the project have stated that traditional dances and battles of the Maori communities and from the Pacific Islands inspired the project.
CONVERGENCE: International Summit on Interdisciplinary Arts and Technology
Convergence is an arts summit dedicated to exploring the ways that arts practices intersect with each other and with technology in a complex physical and social ecology. The summit will explore what happens when contemporary professional practices in all forms of music, visual and digital art, film, theatre, dance, literature or interdisciplinary arts cross-pollinate with emerging production and dissemination technologies.
FST, digital integrated and crossmedia communication in Tuscany and beyond
Fondazione Sistema Toscana is a no profit partecipative foundation to enhance the Tuscan territorial system through integrated multimedia communication tools and international initiatives. The Foundation is involved in the field of web 2.0, digital communication, territorial marketing, online touristic promotion. It is also now entering in the European landscape to boost its competencies through EU projects.