Tennis + digital technologies: tie-break!


The Wimbledon Lawn Tennis Museum in London has just reopened, with new digital ways of recording the past, and features a spectacular cinematic experience. 3D film images curve around audiences, explaining the science behind tennis and visually marking the sport’s history. It’s like stepping into a tennis, time-warping tunnel. The

Museum’s use of digital media is changing the way we recollect and delve into the past.


The Wimbledon Museum contains digital displays tracing the history of lawn tennis. A cinema with 3-D effects explains the science of the game, a holograph of John McEnroe roams the dressing room, interviews with players are broadcast on TV screens and an interactive area allows visitors to handle racquets, test their reaction skills in simulation games and have their picture taken with the singles trophies.

New additions to the memorabilia collections include outfits worn in the 2011 Championships by winners Novak Djokovic and Petra Kvitova. CentreCourt360 provides a viewing platform offering a 360° view of the arena. New displays include an exhibition dedicated to Fred Perry, featuring the player’s shorts and cigarette box.

Moreover, Wimbledon Lawn Tennis Museum is known for creating a new interactive touch screen experience, What’s in Store, which was opened in December 2010.

While the Museum displays a great deal of Wimbledon’s emotion and memorabilia, What’s In Store? gives visitors a chance to further see a selection of the items we have on file. Not only will visitors be able to see these objects but will also be able to enlarge, move, shuffle, and compare them.

Users can choose from six tabs to explore objects in the following categories: Medals, Posters, Jewellery, Food and Drink, Shoes, and Oddballs. Each tab includes 20 objects with a short description and multiple images of each. Visitors can also get a chance to see behind the scenes and to find out how the Museum stores and looks after its thousands of objects, which cannot be all displayed.

Whether visitors are interested in the history of medals, fashion, or looking at fun pictures of things in the shape of tennis balls, this interactive is appealing to everyone.

Wimbledon hosts some of the world’s best tennis that is rich in history and quintessentially British. Supporting this, Wimbledon Lawn Tennis Museum presents the past, present and future of the sport and has set its sights on becoming the ultimate destination for tennis fans around the world.

In  facts, the Museum has always been working for worldwide access, also featuring an audio tour to guide visitors around and immerse them in a multi-sensory experience. The tour was produced  English, French, German, Spanish, Italian, Russian, Mandarin and Japanese as well as for visually impaired.

For further information:


Leave a Reply

Related Articles

Call for papers is still open for next SAI - Computing Conference 2019
Computing Conference (formerly called Science and Information (SAI) Conference) is a research conference held in London, UK since 2013. The conference series has featured keynote talks, special sessions, poster presentation, tutorials, workshops, and contributed papers each year. Despite the short history of computer science as a formal academic discipline, it has made a number of fundamental contributions to science and society—in fact, along with electronics, it is a founding science of the c...
First International Seminar on Sports Archives
The International Council on Archives (ICA), through the Section on Sport Archives (SPO), aims to make governments and the public aware of the need to preserve and conserve archives belonging to all the individuals, public and private institutions, associations and other organisations linked to the world of sport. The ICA's activities, through ICA / SPO, are intended to raise awareness in society of the need to organise, preserve, disseminate and facilitate access to documentation and informati...
The National Gallery predicts the future with artificial intelligence
August 16 2017   The National Gallery, London, is working in collaboration with museum analytics firm, Dexibit, to use big data for predictive analytics. For decades, directors at the helms of the world’s cultural institutions have faced the challenge of balancing the historical and cultural objectives of telling curatorial stories with the economic needs of a museum dependent on a visiting public paying to visit temporary exhibitions and use its other commercial services. One of the most ...
IM052017: Speculative Societies
Thursday, 25th May 2017 7 - 9:30pm at The Trampery Republic A previous edition of Interfaces Monthly (IM092016: 'A Matter of Materiality') explored the spatial politics of materiality and immateriality. As an extension of this, IM052017: Speculative Societies will deal with the possibility to speculate on space and its construction with technological tools. Both individual logics and collective experience are affected by how we build, and intend to build, the world around us. Through biopoli...