Nike’s interactive digital art installation

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Nike recently revealed their latest digital art installation at the Milan Design Week. The art installation uses Microsoft Kinect technology in order to mimic and react to human bodies interacting with the digital screen, which copies the human movement and displays it in brightly coloured light patterns on the screen. The design was created by the UK design company, Universal Everything with the idea of turning the human body into a digital art piece.

(Video courtesy of Vimeo, by (c) Nike)

 

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