Innovate digital video of Bob Dylan’s ‘Like a Rolling Stone’


by Lucia Ruggiero

Bob-Dylan-Like-a-Rolling-Stone.jpgBob Dylan’s ‘Like a Rolling Stone’ was released nearly 50 years ago, but this is the first time an official music video for the song has ever been made. Using interactive technology that belongs to the 21st Century, the song has been transformed into a video that acts as a vintage TV set. Viewers can flick through channels while ‘Like a Rolling Stone’ plays in the background, choosing between news broadcasts, a game show, what appears to be a TV sitcom, and a black and white video of Bob Dylan’s own performance of the song. On each channel the protagonists of each TV programme lip-sync to the song, giving the impression that we are being transmitted a message by different broadcasters, regardless of our social context or country.

We are all receiving an important message from Dylan, but it’s a message that was created half a decade ago. The creator of the music video, Vania Heymann, has very cleverly used new media technology and interactive video utility. Heymman explains that, “the effect can only be surrealistic if the channels are realistic” (Rolling Stone Magazine online, 20 November 2013).

Interactive-music-video-for-Bob-Dylans-Like-A-Rolling-Stone_dezeen_9bann.jpgHowever, part of this dedication to realism makes certain “channels” available to viewers rather monotonous to watch, such as the actor who plays the role of the news broadcaster. The most engaging ‘channel’ is without a doubt the one featuring Dylan’s own performance, and perhaps this is the contrasting effect created by our passive responses to some of the other channels; in daily life, we often skip through channels while searching for something interesting to watch. It is likely a comment is being made about Dylan’s song here; viewers are forced to engage and listen to what he is saying. One also wonders just how ‘interactive’ the video really is; sometimes the channels change without you even clicking the button, and other times clicking the button does not shift you quickly enough from one channel to another.

Despite this, the video is an incredibly intelligent use of contemporary digital technology to recreate our fascination with a classic piece of music, adding new meaning and context to Dylan’s poetic musings.

Article in Rolling Stone Magazine.

View the full video on

(Photos from: and


Leave a Reply

Related Articles

FILE – Electronic Language International Festival
Text by Caterina Sbrana. When art, aesthetic expression, animation, music, sound effects and sonority meet technology, through a deep artistic research, we are witnessing an incredible reinterpretation of reality. FILE is a non-profit brazilian cultural organization established in the city of São Paulo that has been promoting exhibitions, workshops and gatherings that seek to investigate the appropriations of the technologic media in artistic accomplishments. Founded in the year 2000 by Ricard...
ZKM Center for Art and Media in Karlsruhe
The Center for Art and Media ZKM in Karlsruhe extends the original duties of a museum, which it was since 1989 with the mission to perpetuate classical arts in the digital age, becoming a cultural institution unique throughout the world. It is a house for all media and genre, a house for both spatial arts, such as painting, photography, and sculpture as well as time-based arts, such as film, video, media art, music, dance, theater, and performance. Digital culture, digital art, digital her...
creJAM week - online debate about technology and creative industry
From the 3rd to the 7th of November, the CRe-AM project will host an online debate with its community of technology developers and creative practitioners. Each day during the #creJAM week, we will launch a challenge or ask a question concerning the relation between technology and the creative industries, and upload information to feed the debate. Become visible in the CRe-AM community by participating and debating with other participants. Each day the best answers and most active users will...
Digital project to encourage the public to P(AR)take in contemporary dance
Jeannette Ginslov, academic, dancer and choreographer, has launched an innovative new project that is at once an augmented reality and digital archive of contemporary dance. The project, entitled P(AR)take, forms part of the 40th National Arts Festival in Grahamstown, South Africa and is the first of its kind in the country.