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Export date: Fri Jan 15 23:43:41 2021 / +0000 GMT

BTO – Buy Tourism Online 2012




System event, BTO – Buy Tourism Online is the Region of Tuscany's and Chamber of Commerce's brand that identifies the most important moment of reflection on Travel 2.0 in Italy.

BTO – Buy Tourism Online has made it to the 5th consecutive edition of a “lovemark” that identifies scientific value and an unconventional format, a mix that renders the event a truly unique one of its kind.

Two days in Florence with:

  • International experts

  • Leading companies

  • Debates in the Main Hall

  • Seminars in the Focus Hall

  • “Tools of the trade” training sessions

  • Product presentations


A not-to-be-missed event for:

  • Tourism and hospitality industry agents

  • Government and special-interest groups of the region

  • Students and researchers

  • Present and future employees in the field of tourism marketing



On November 29 and 30 in Florence: this year the event moves a few hundred meters with respect to the four years preceding, from Stazione Leopolda to the Fortezza da Basso: the first step in an ambitious growth project that has as its objective to make BTO – Buy Tourism Online, in the space of three years, one of the main exhibitions of the tourism sector in the European calendar.

Official Website: http://www.buytourismonline.com/en/

Download the programme, Italian language (PDF, 1,29 Mb)