BTO – Buy Tourism Online 2012


System event, BTO – Buy Tourism Online is the Region of Tuscany’s and Chamber of Commerce’s brand that identifies the most important moment of reflection on Travel 2.0 in Italy.

BTO – Buy Tourism Online has made it to the 5th consecutive edition of a “lovemark” that identifies scientific value and an unconventional format, a mix that renders the event a truly unique one of its kind.

Two days in Florence with:

  • International experts
  • Leading companies
  • Debates in the Main Hall
  • Seminars in the Focus Hall
  • “Tools of the trade” training sessions
  • Product presentations

A not-to-be-missed event for:

  • Tourism and hospitality industry agents
  • Government and special-interest groups of the region
  • Students and researchers
  • Present and future employees in the field of tourism marketing

On November 29 and 30 in Florence: this year the event moves a few hundred meters with respect to the four years preceding, from Stazione Leopolda to the Fortezza da Basso: the first step in an ambitious growth project that has as its objective to make BTO – Buy Tourism Online, in the space of three years, one of the main exhibitions of the tourism sector in the European calendar.

Official Website:

Download the programme, Italian language (PDF, 1,29 Mb)


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