Gentleman Scholar artists’ QF Radio campaign ‘Anthem’

Share
(c) Gentleman Scholar

(c) Gentleman Scholar

Design and animation studio, Gentleman Scholar, recently created a new visual video campaign to advertise Qatar’s QF Radio.

Gentlemen Scholar are a group of artists with a studio based in Los Angeles, and describe themselves as, “a group of solution driven artists situated at the intersection of story, style and technology. We bring together experience in live-action, design and animation for commercials, music videos and film.”

Digital Arts Online say:
“At the centre of the campaign is an “ambling dream” of a spot (above) directed, produced and post-produced by Gentleman Scholar, who worked not only with agency TBWA\Qatar, but also a marketing team assembled by the First Lady of Qatar who, as chairperson of the Foundation, was actively involved in evaluating and approving the work during various stages of the creative and production process.

(c) Gentleman Scholar

(c) Gentleman Scholar

Gentleman Scholar describes the spot, Anthem, as at once an exercise in motion control, a stirring visual representation of radio, and a tribute to the distinct cultural elements of Qatar that the station covers. Directors William Campbell and Will Johnson meshed a tapestry of the nation’s icons – including falconry, Arabian horses, and dhows – along with features from the radio station’s music, sports and entertainment programming, into a tumbling bundle of wires that serve as a physical manifestation of sound waves.”

Official website for Gentleman Scholar:
http://gentlemanscholar.com/

To view the campaign:
http://gentlemanscholar.com/qf-radio-anthem/

Article on Digital Arts Online:
http://www.digitalartsonline.co.uk/news/motion-graphics/spirit-of-radio-made-visual-by-gentleman-scholar/

Credit: All photos (c) Gentleman Scholar

(c) Gentleman Scholar

(c) Gentleman Scholar

 

 

Leave a Reply


Related Articles

Arts Brookfield aims to 'Set Art Free'
Art Set Free is a campaign that aims to put artwork into contact with the public without costs, via the platform of digital media. Arts Brookfield, the organiser of this project, brings many arts events to communities, based on the idea of the democratisation of culture. Contributions can be submitted by all members of the public years 18 and over, by using the hashtag “#artsetfree” and uploading the piece from a Facebook , Twitter or Instagram account.
Are digital spaces the new graffiti walls?
Overnight the video had over 1 million views, and so the piece was likely to have been watched and shared by more people than if it had been created on a wall. As with many of Banksy’s graffiti pieces, the implicit message of this piece is not completely clear. Most newspapers have interpreted the piece as a satire of conflict in Syria. But...
IBM Zoo Animation
The new IBM Zoo animation demonstrates how digital art is becoming more and more relevant across all different sectors, not just for the art and design world. Artists and designers 'Plenty', based in Buenos Aires and part of the Jelly London team, were asked to create a new short animation for IBM to advertise business analytics to medium-sized businesses.
Hussein Chalayan's "Place to Passage" in Madrid
While the designer Hussein Chalayan is known for his conceptual and experimental approach to fashion, this video piece takes his artistic abilities to a whole new level.