System event, BTO – Buy Tourism Online is the Region of Tuscany’s and Chamber of Commerce’s brand that identifies the most important moment of reflection on Travel 2.0 in Italy.
BTO – Buy Tourism Online has made it to the 5th consecutive edition of a “lovemark” that identifies scientific value and an unconventional format, a mix that renders the event a truly unique one of its kind.
Two days in Florence with:
- International experts
- Leading companies
- Debates in the Main Hall
- Seminars in the Focus Hall
- “Tools of the trade” training sessions
- Product presentations
A not-to-be-missed event for:
- Tourism and hospitality industry agents
- Government and special-interest groups of the region
- Students and researchers
- Present and future employees in the field of tourism marketing
On November 29 and 30 in Florence: this year the event moves a few hundred meters with respect to the four years preceding, from Stazione Leopolda to the Fortezza da Basso: the first step in an ambitious growth project that has as its objective to make BTO – Buy Tourism Online, in the space of three years, one of the main exhibitions of the tourism sector in the European calendar.
Official Website: http://www.buytourismonline.com/en/
Download the programme, Italian language (PDF, 1,29 Mb)